Targeting your potential client or customer can be a very powerful tool that helps show that you know who you are mailing to with the personalization.
Various Options to consider:
• Print black on white paper
• Print black on preprinted colored letterhead
• Print using a perforated section for donations or information to be returned to you
• Unlimited personalized information can be inserted such as last service date, loan balance etc.
• You may choose to use a window envelope with the name and address showing through the window
• You may choose to use a std envelope and match the envelope with the inside personalized letter
The following letters show just a couple of examples with merge fields highlighted in yellow.