Many nonprofit orgs depend on bulk mail for donations and informational updates. When using direct mail for donations or fundraising, mailing to previous donors will obviously get the best response rate. However, there are ways to obtain a mailing list for new donors who are the most likely to respond and support the nonprofit organization. …
In this day of an increasingly technological oriented society its important that our direct marketing campaigns take advantage of the many methods of online consumer engagement; however, to completely do away with a direct mail marketing strategy may result in missed opportunity to attract consumers that are ready and willing to say YES. Mail Pros …
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